Today, I would like to talk about the title menu of the game or more precisely the first screen seen. We know that the first images are very important for a gamer. He has to be seduced by what he’s seeing. So, if the result is not attractive, or disturbing, or strange, the gamer will no want play the game.
That’s why the idea, which is the same from the beginning, is to create a screen full of cockroaches. The player doesn’t understand why, he doesn’t know what to do, he just open the game and see his screen with dozens of cockroaches.
Of course, it’s a wink. The reference is the great novel, The Transformation, in which a young adult became, one day, after a normal night, a giant cockroach. His family will reject him and he will loose his job.
Insects are very common in Kafka’s writing. He always talks about insects to depict himself or his vision in society. So, with the first screen, the gamer is immersed in the strangeness of Kafka’s novels. After one click, he’ll discover the menu title, more classic.
You’ll see some pictures of the evolution of this title menu